Outdo

Not to be outdone
Never undersold
Oneup everything
Break the mold.

Do what few do:
Outdo the whew.
No apathetic tendons*
Outdo you.

*apathetic tendons occur when half-hearted attempts are made to achieve something less than real good and the participant does not care to do better. When Just Doing It is considered adequate performance, then attitude is the Achilles heel of true improvement. Arrriving at work becomes an admirable achievement and punching out becomes an ambitious daily goal.